AMERICAN women didn’t shave their armpits en masse until the 1920s, after a perfect storm of sleeveless dresses and a barrage of advertisements by depilatory makers characterized underarm hair as ugly.
Next came the tarnishing of women’s leg hair. By the 1930s, beauty writers scolded women with forests under their silk stockings. Decades later, what began as a fad had solidified into custom. Girls coming of age no longer needed to be told their leg hair was unsightly. They got rid of it.
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