Vintage Soap Collection - 04

Three bears with red hobo packs over their shoulder sure seem happy to be going out for a picnic in this great set that is one of the best packaging examples in my vintage soap collection. The box for "Three Bears on a Picnic" by Lightfoot Soap Company (who I've talked about before) is in amazing condition considering it's age.

This die-cut box is a terrific merchandising idea, and the illustrations of trees and the rolling hills of farmland are wonderful and surely must have helped catch many a customers' eye. It's interesting to think that now the cost of die-cutting and printing a box like this would make the cost of the set outrageously high. I bet in it's day it sold for about $3.

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